SERVICES
Custom development and consulting for higher-ed teams.
I work full-time in higher-ed web, CRM and marketing. These are the problems I solve there every week, offered to colleges and public institutions that need a hand.
01 · Website performance
Website performance & optimization
Slow sites cost inquiries. Most of the fix is configuration, not a rebuild.
- Core Web Vitals audits with a prioritized fix list
- Caching, CDN and image pipelines tuned for your host
- WordPress multisite performance and plugin hygiene
- Hosting and server OS migrations without downtime
core web vitals · caching · multisite
PROOF OF WORK
A directory that respects its API
Sub-second search over a slow, rate-limited API, on shared hosting.
02 · Custom CMS tools
Custom tools for WordPress & open-source CMSs
When the plugin you need doesn’t exist, or exists for one site and you run fifty.
- Custom plugins, blocks and shortcodes
- Multisite tooling: network-wide forms, directories, shared content
- Integrations with CRMs, payment gateways and campus systems
- Security hardening and abuse protection
wordpress · php · multisite
PROOF OF WORK
Stopping a live carding attack
A content-scoring guard stopped an attack that IP blocking couldn’t.
PROOF OF WORK
The handbook that prints itself
A WordPress policy handbook that builds its own print-ready PDF.
03 · Marketing measurement
Marketing measurement & tracking
Ad platforms grade their own homework. Good tracking gives you a second opinion.
- Google Tag Manager builds, audits and cleanups
- First-party tracking from forms and application portals to GA4 and ad platforms
- Server-side tagging and conversion APIs (Meta, Google, TikTok)
- Campaign naming conventions that keep reporting clean
gtm · ga4 · server-side
PROOF OF WORK
Attribution that adds up
A nightly collector reconciling Meta and Google into one number per campaign.
PROOF OF WORK
Dozens of forms, one pipeline
Every inquiry form feeding one CRM pipeline, deduped and attributed.
04 · Reporting tools
Reporting tools
One number per question, from data you own.
- Collectors that pull spend and conversions from ad platform APIs
- Funnel and enrollment reporting from CRM data
- Dashboards in Looker Studio or a simple custom page
- Scheduled reports that land in the right inboxes
apis · sql · dashboards
PROOF OF WORK
Attribution that adds up
A nightly collector reconciling Meta and Google into one number per campaign.
05 · Productivity tools
Productivity tools
Small teams don’t need more software. They need fewer manual steps.
- New Rock Digital products
- Custom internal tools for recurring busywork
- Automation with scheduled jobs, monitoring and retries
- Document generation and reporting
products · automation
PROOF OF WORK
The handbook that prints itself
A WordPress policy handbook that builds its own print-ready PDF.
06 · Admissions CRM
Admissions CRM on Salesforce
TargetX, EnrollmentRx and Education Cloud: builds, fixes and the parts nobody documented.
- Communication Planner and drip architecture
- Application portal customization, redesigns and tracking
- CRM migration continuity: identity, tracking and conversion APIs
- Data quality, validation rules and duplicate management
- Data integration: Platform Events, list-vendor ingestion, SIS sync
salesforce · targetx · flows
PROOF OF WORK
Dozens of forms, one pipeline
Every inquiry form feeding one CRM pipeline, deduped and attributed.
HOW IT WORKS
Audit, build, hand off
STEP 1
Audit
A fixed-scope look at what you have and what it would take.
STEP 2
Build
The fix or the tool, built on your stack and documented as it goes.
STEP 3
Hand off
Documentation, training and a system your team can run without me.
Have a problem on this list?
Tell me what isn’t working. I’ll tell you what it would take.