HIGHER ED · TOOLS · DEV · CONSULTING
Web software & consulting for higher education.
Productivity tools, custom development and consulting for enrollment, marketing and web teams at small and mid-size institutions, built by someone who creates and runs those systems every day.
FIELD LOG
● live
2026-08
Direct Reports development
2026-07
forms → CRM relay
2026-06
first-party tracking
2026-05
handbook → PDF
Services & Products
Marketing measurement
Google Tag Manager, first-party tracking and conversion APIs, so ad platforms see what actually converted.
Custom CMS tools
Plugins, multisite tooling and integrations for WordPress and other open-source CMSs.
Website performance
Caching, CDN, Core Web Vitals and multisite tuning on limited hosting configurations
Tools in the works
PRIVATE BETA
AI Search Visibility
How your institution and its programs show up in ChatGPT, Gemini and AI Overviews.
IN DEVELOPMENT
AI Link Checker
Finds broken links across a whole multisite network and suggests the right replacement.
COMING SOON
Direct Reports
Staff check-ins that roll up an org chart, and show who hasn’t submitted yet.
PROOF OF WORK
Dozens of forms, one pipeline
A public university had inquiry forms scattered across dozens of department sites, each feeding the CRM differently, or not at all. One relay now takes every form, dedupes the person and writes attribution to the record.
Blog
Latest posts
Rebuilding the TargetX application portal (and the setting that makes it possible)
I wanted to share a custom online application portal that I’ve built, replacing some of the default portal templates supplied
Yes, I use AI. But in a good way.
Twenty years of coding, one sea change, and the five restrictions I hold myself to when I use AI for client work.